Digital Marketing Expertise When You Need It
Even if your small-but-mighty marketing team is in place, working hard, and well integrated with sales and customer service, there may be times that call for outside digital marketing expertise. When you’re in uncharted territory, things haven’t gone according to plan, or you’re ready to level up, reach out to the Data Dames for trusted digital marketing advice.
We do a lot of listening and ask thought-provoking questions to understand where your marketing currently stands, where you would like it to go, and what objectives and goals your organization as a whole wants to accomplish.
Below are some ways we frequently advise clients, but we know every marketer’s needs are unique to their business and industry.
To find out if our advising and consulting services are a good fit for you, contact us.
Website marketing should always come before design and development. If you’re planning to redevelop your current website or create a new one, get in touch with us first. We’ll help you put together a step-by-step process that’s focused not only on branding, but also outcomes, data, technical SEO, optimized navigation and content, UX, and more—right from the start.
Web Analytics Analysis & Strategy
Wondering what insights you should be getting from your web analytics? Need help making sense of the dazzling array of charts and graphs in the analytics report you’ve been receiving? Get some input from the Data Dames.
Through our analytics consulting, we can give you feedback on:
- Goals, filters, and more for data collection.
- Analytics configurations you may want to use based on what’s important to you and what you want to accomplish.
- Actionable data analytics recommendations.
Internet Marketing Strategies for SEO
If you’re ready to begin optimizing your site, the Data Dames can help you develop a search-engine-compliant SEO strategy. We’ll advise and coach you on SEO and copywriting best practices, SEO tools and templates to fit your needs, and a process for doing your own keyword research.
Onsite & Offsite Marketing Audits
Good marketing decisions require good information, trustworthy and useful data, and careful analysis that’s built around business impact. Let a Data Dames’ digital marketing assessment help you make good marketing decisions. Find out if your website is working, how you stack up against your competitors online, and how visible and engaging your brand is in the digital spaces that matter to you.
Content, Social Media & Email Marketing Strategy
Quality content for humans and search engines is not something you “wing.” Web pages, blogs, videos, podcasts, white papers, social media posts, emails, and other forms of content require not only effort and skill, but also a well-devised strategy with customers and competitors in mind.
Data Dames can show you how to research and put together an editorial plan for creating content and distributing it via traditional media and trade publications, social media, email marketing, and more.
Digital Marketing Strategy for Branding & Reputation Management
Keeping your company’s name, image, and reputation consistent and positive across the web can be challenging, especially with the continued rise of user-generated content (UGC). Let us put our web consulting expertise to work for you. We can coach you on ways to stay consistent with your branding and in control of your reputation.