Short-term Marketing Advising & Projects
Get fresh ideas, some perspective, or a little extra help with your marketing.
Even if your small-but-mighty marketing team is in place, working hard, and well integrated with sales and customer service, there may be times that call for outside digital marketing expertise. When you’re in uncharted territory, things haven’t gone according to plan, or you’re ready to level up, reach out to the Data Dames for trusted digital marketing advice.
We do a lot of listening and ask thought-provoking questions to understand where your marketing currently stands, where you would like it to go, and what objectives and goals your organization as a whole wants to accomplish.
Below are some ways we frequently advise clients, but we know every marketer’s needs are unique to their business and industry. Request a custom quote for your digital marketing project.
Web Analytics Analysis & Strategy
Wondering what insights you should be getting from your web analytics? Need help making sense of the dazzling array of charts and graphs in the analytics report you’ve been receiving? Get some input from the Data Dames.
Through our data analytics consulting, we can give you feedback on:
- Goals, filters, and more for data collection.
- Analytics configurations you may want to use based on what’s important to you and what you want to accomplish.
- Actionable data analytics recommendations.
Internet Marketing Strategies for SEO
If you’re ready to begin optimizing your site, the Data Dames can help you develop a search-engine-compliant SEO strategy. We’ll advise and coach you on SEO and copywriting best practices, SEO tools and templates to fit your needs, and a process for doing your own keyword research.
Onsite & Offsite Marketing Audits
Good marketing decisions require good information, trustworthy and useful data, and careful analysis that’s built around business impact. Let a Data Dames’ digital marketing assessment help you make good marketing decisions. Find out if your website is working, how you stack up against your competitors online, and how visible and engaging your brand is in the digital spaces that matter to you.
Content, Social Media & Email Marketing Strategy
Quality content for humans and search engines is not something you “wing.” Web pages, blogs, videos, podcasts, white papers, social media posts, emails, and other forms of content require not only effort and skill, but also a well-devised strategy with customers and competitors in mind.
Data Dames can show you how to research and put together an editorial plan for creating content and distributing it via traditional media and trade publications, social media, email marketing, and more.
Digital Marketing Strategy for Branding & Reputation Management
Keeping your company’s name, image, and reputation consistent and positive across the web can be challenging, especially with the continued rise of user-generated content (UGC). Let us put our web consulting expertise to work for you. We can coach you on ways to stay consistent with your branding and in control of your reputation.
Long-term, Retainer-Based Marketing Partnerships
Align your marketing strategy to business objectives.
With so much noise in the digital marketing space (tools and platforms and apps, oh my!), making progress with marketing initiatives requires focusing your efforts on what’s most important to your business. Our long-term, retainer-based partnerships are designed to help marketing and sales managers create and implement strategic marketing plans that align with company goals and connect outcomes to business impact.
In addition to marketing strategy, we bring in-depth digital marketing knowledge and experience to the table in the following areas:
- Data analytics
- Technical SEO
- User experience (UX) and conversion optimization
- Brand and product / service messaging
- Website design
- Sales and customer service enablement
- Content marketing, including SEO copywriting, email marketing, technical writing, and feature writing
- Reputation management
- Social media advising
- Digital PR and traditional media relations
- Integration of online and offline marketing tactics
You may already work with other marketing pros who have different skills than we do. That’s why we’ve become masters of collaboration, capable of working productively with your team to seamlessly integrate our services. Or, if there’s a marketing skill you need, we can help you find someone who has it!
Our network includes marketing specialists in creative and technical disciplines, such as search engine marketing (SEM), brand storytelling, social media management, graphic design, videography, and more.