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The Answer Women Often Give May Be An Advantage. There’s no such thing as competition. Two of my friends, both women entrepreneurs, were talking about this concept recently. It appealed to me right away because I’ve never been fond of conflict unless it’s absolutely necessary. As a small business owner (I’m in my second venture […]

The ability to search for something on your site without navigating through it page by page is something most visitors have come to expect. Learn about the benefits of internal site search and determine which implementation method is best for you.

“Data driven” is a marketing catchphrase. Everyone says they want their online marketing to be data driven. Annalisa Hilliard, our chief data dame, provides some compelling reasons why it’s better to be data informed than data driven.