Marketing Strategy Backed By In-depth Experience
We believe effective online marketing plans are driven by your quantitative business goals and informed by data. Of course, these are best assessed while drinking freshly made French press coffee or a West Coast double IPA, depending on the time of day. Like brewing exceptional coffee or beer, online marketing is both a science and an art.
After decades of experience at marketing agencies and with in-house marketing teams, we’ve learned progress requires a plan, and a good plan rests on the ability to focus on important outcomes. That’s why we emphasize marketing strategy so much.
Over the course of our careers, we’ve also developed a strong, insightful understanding of how creative and technical marketing skills can and should work together. To that add our extensive knowledge of:
- SEO (search engine optimization)
- Web analytics
- Content marketing and brand messaging
- Social media, media relations, and reputation management
Depending on what our clients need, you’ll find us working closely with marketing managers or in a fractional CMO capacity, leading and collaborating with other marketing specialists.
Interested in learning more? Contact us.
Our Digital Marketing Service Model Sets Us Apart
Data Dames Marketing is not an agency, and we don’t subcontract. We work with you directly and transparently to manage the marketing process. As your partners in marketing, we deliver expert messaging, SEO, content, data analysis, social media strategy, and project management services. When your marketing plan requires other types of marketing expertise (design, development, SEM, video production, etc.), we work collaboratively with your existing team or help you find the right fit among consultants we trust.
In the crowded arena of digital marketing providers, this approach not only sets us apart, it also makes experienced marketers more accessible and affordable for small and midsize businesses.
We Focus On Data-informed Digital Marketing
At Data Dames, we believe data is an absolute necessity in every marketer’s toolbox and needs to play a prominent role in the design and performance evaluation of your marketing plan. Data informs decisions, but when it comes to steering your business toward the horizon, your short- and long-term business goals should be the drivers.
We thrive on helping clients master their website data, develop and implement data-informed marketing goals and strategies, measure outcomes, and achieve their business objectives.
We Ask Good Questions. We Listen. We Never Stop Learning.
- We understand how online marketing fits into overarching business objectives and will partner with you on developing quantitative goals and strategies to meet them.
- We know SEO and data analytics and have been increasing website visibility, traffic, and profitability since 2011.
- We’re content and social media marketing savvy. As professional word nerds, we’ve been crafting compelling content of all kinds since 2001.
Meet the Data Dames
Annalisa Hilliard | Marketing Strategy Consultant
Specialist in Web Analytics & SEO
“Research is formalized curiosity. It is poking and prying with a purpose.” —Zora Neale Hurston
- Digital Marketing Strategy
- Project Management
- Certified, Google Analytics
- Technical SEO & Local SEO
- Keyword Research with User-intent
- Site Architecture Restructuring
- Conversion Optimization & User Experience
- Competitor Website Evaluation
- On- and Off-site Optimization
- Link Acquisition
Throughout my life, I’ve been driven by a curiosity to know and understand ideas and things—science, technology, poetry, communication, and psychology, among others. In the fast-paced industry of web marketing, my curiosity has served me well, not only in learning SEO, but also in discovering my penchant for website performance research and analysis.
Data is my passion. I love performing data research and analysis that helps my clients establish specific, targeted website goals and achieve even greater business success online.
Industries I’ve worked with extensively include manufacturing / heavy industry and e-commerce. I also have experience with real estate, education, SaaS / cloud-based software, health care, and more.
In the moments when I’m not studying web analytics, implementing SEO, and tracking deliverables, I indulge my appetite for learning by listening to NPR and podcasts and by reading books and articles from my endless queue. I care about social justice issues, like poverty, racism, and gender inequality, and I crave spending time outdoors. Relaxation for me is coffee, craft beer, biking, and watching episodes of The Office.
Jen Carroll | Marketing Strategy Consultant
Specialist in Messaging, Content Marketing & Social Media
“The essence of strategy is choosing what not to do.” —Michael Porter
- Digital Marketing Strategy
- Project Management
- Brand and Customer-focused Messaging
- Brand Reputation Management
- Content Marketing (SEO Copywriting, Email Marketing, Technical Writing, Feature Articles, and More)
- Social Media Advising and Advertising
- Media and Public Relations
As a marketer, I’m known for big-picture ideas, as well as the ability to accomplish them using an organized, strategic approach. Writing is how I get it done. It brings clarity and focus to everything I do and results in brand messaging and content assets that are both creative and on point.
Success in digital marketing—with its ever-changing array of platforms, apps, and tools—requires clarity and focus, too. With more than 24 years of agency, small business, corporate, and non-profit experience, I’m the right dame to do it. My passion is helping clients zero in on the marketing strategies and tactics that align with their business objectives and guiding them through the implementation process from start to finish.
Industries I’ve served extensively include health care, manufacturing / heavy industry, and education. I also have experience with banking, e-commerce, building and construction, home improvement, leadership training, energy, legal, business consulting, and more.
On a personal note… Founder and member of the same book club since 1997, I love to read J.R.R. Tolkien’s Lord of the Rings trilogy from cover to cover, including appendices, about every five years. My high-strung chocolate lab puppy, named after C.S. Lewis, often makes me question my sanity, and my 80s playlist on Apple Music is heavily influenced by Billy Joel. My days usually start with freshly ground coffee or black loose-leaf tea of Kenyan origin, and they sometimes end with a bit of bourbon. A fan of hiking and history, I hope to someday visit Shakespeare’s Stratford-upon-Avon and trek to the top of Half Dome.
We Invest in Other ‘Dames’
We also offer our services for free or at a reduced cost to select small businesses and nonprofits that are owned/operated by or for women and minorities. The businesses and nonprofits we choose to assist must provide an exceptional product or service and also demonstrate ethical, professional, and organized business practices. To find out more about this program, please contact us.