Think of us as the Data-informed Dames.
We believe effective online marketing plans are driven by your quantitative business goals and informed by data. Of course, these are best assessed while drinking freshly made French press coffee or a West Coast double IPA, depending on the time of day. Like brewing exceptional coffee or beer, online marketing is both a science and an art.
After decades of experience at marketing agencies and with in-house marketing teams, we’ve learned progress requires a plan, and a good plan rests on the ability to focus on important outcomes. That’s why we emphasize marketing strategy so much.
As marketing strategists, we’ve developed a wide span of knowledge across many marketing disciplines. To that add our in-depth experience and expertise in:
- SEO (search engine optimization)
- Web analytics
- Content marketing and brand messaging
- Social media, media relations, and reputation management
Depending on what our clients need, you’ll often find us collaborating with other creative and technical marketers who specialize in web development, graphic design, search engine marketing (SEM), videography, storytelling, and more.
Interested in learning more? Contact us.
The ‘Dames’ work directly with clients.
When clients contract with Data Dames, we don’t pass them off to subcontractors or less experienced marketers. We work directly with our clients on every project. In addition, we focus our time and resources on sharpening our skills for our clients’ benefit.
Data-informed digital marketing sets us apart.
At Data Dames Marketing, we thrive on helping clients master their website data, develop and implement data-informed marketing goals and strategies, measure outcomes, and achieve their business objectives. In the crowded arena of digital marketing agencies and consultants, this approach to online marketing sets us apart.
Plus, Data Dames is much more than a web analytics consultancy.
We ask good questions. We listen to our clients. We never stop learning.
- We understand how online marketing fits into overarching business objectives and will partner with you on developing quantitative goals and strategies to meet them.
- We know SEO and have been increasing website visibility, traffic, and profitability since 2011.
- We’re content and social media marketing savvy. As professional word nerds, we’ve been crafting compelling content of all kinds since 2001.
Meet the Data Dames
Annalisa Hilliard | Marketing Strategy Consultant
Specialist in Web Analytics & SEO
“Research is formalized curiosity. It is poking and prying with a purpose.” —Zora Neale Hurston
- Digital Marketing Strategy
- Certified, Google Analytics
- Technical SEO, Local SEO & SEO Project Management
- Keyword Research with User-intent
- Site Architecture Restructuring
- Conversion Optimization & User Experience
- Competitor Website Evaluation
- On- and Off-site Optimization
- Link Acquisition
Throughout my life, I’ve been driven by a curiosity to know and understand ideas and things—science, technology, poetry, communication, and psychology, among others. In the fast-paced industry of web marketing, my curiosity has served me well, not only in learning SEO, but also in discovering my penchant for website performance research and analysis.
Data is my passion. I love performing data research and analysis that helps my clients establish specific, targeted website goals and achieve even greater business success online.
Industries I’ve worked with extensively include manufacturing / heavy industry and e-commerce. I also have experience with real estate, education, SaaS / cloud-based software, health care, and more.
In the moments when I’m not studying web analytics, implementing SEO, and tracking deliverables, I indulge my appetite for learning by listening to NPR and podcasts and by reading books and articles from my endless queue. I care about social justice issues, like poverty, racism, and gender inequality, and I crave spending time outdoors. Relaxation for me is coffee, craft beer, biking, and watching episodes of The Office.
Jen Carroll | Marketing Strategy Consultant
Specialist in Messaging, Content Marketing & Social Media
“The essence of strategy is choosing what not to do.” —Michael Porter
- Digital Marketing Strategy
- Brand Messaging
- Brand Reputation Management
- Content Marketing (SEO Copywriting, Email Marketing, Technical Writing, Feature Articles, and More)
- Social Media Advising and Advertising
- Media and Public Relations
As a marketer, I’m known for big-picture ideas, as well as the ability to accomplish them using an organized, strategic approach. Writing is how I get it done. It brings clarity and focus to everything I do and results in brand messaging and content assets that are both creative and on point.
Success in digital marketing—with its ever-changing array of platforms, apps, and tools—requires clarity and focus, too. With more than 24 years of agency, small business, corporate, and non-profit experience, I’m the right dame to do it. My passion is helping clients zero in on the marketing strategies and tactics that align with their business objectives and guiding them through the implementation process from start to finish.
Industries I’ve served extensively include health care, manufacturing / heavy industry, and education. I also have experience with banking, e-commerce, building and construction, home improvement, leadership training, energy, legal, business consulting, and more.
On a personal note… Founder and member of the same book club since 1997, I love to read J.R.R. Tolkien’s Lord of the Rings trilogy from cover to cover, including appendices, about every five years. My high-strung chocolate lab puppy, named after C.S. Lewis, often makes me question my sanity, and my 80s playlist on Apple Music is heavily influenced by Billy Joel. My days usually start with freshly ground coffee or black loose-leaf tea of Kenyan origin, and they sometimes end with a bit of bourbon. A fan of hiking and history, I hope to someday visit Shakespeare’s Stratford-upon-Avon and trek to the top of Half Dome.
We Invest in Other ‘Dames’
We also offer our services for free or at a reduced cost to select small businesses and nonprofits that are owned/operated by or for women and minorities. The businesses and nonprofits we choose to assist must provide an exceptional product or service and also demonstrate ethical, professional, and organized business practices. To find out more about this program, please contact us.